What is mySAP CRM?

mySAP CRM stand for mySAP Customer Relationship Management. mySAP CRM is part of the mySAP Business Suite. It is a multi-channel package the provide functionalities support all customer-facing lines of business across marketing, sales, and service, as well as customer interaction channels.

Here are some business scenarios that CRM will cover, for instance:

• Marketing Management – i.e. campaign management, customer profitability analysis, digital asset management, scenario planning, survey analytics and etc.

• Sales Management – i.e. sales planning, account and contact management, lead and opportunity management, quotation and order management, contract management, incentive and commission management and etc.

• Interaction Center – it has Interaction Center for marketing, sales, sales order, management and services

• E-commerce – covers e-marketing, e-selling and –service

• Channel Management – account and contract management, campaign management with channel partner, lead and opportunity with channel partner, collaborative selling, partner management, quotation and order management for business-on-behalf.

You can refer to this link for more functional and technical documentation: http://help.sap.com/saphelp_crm50/helpdata/en/0d/02cc3e1cc6304fe10000000a114084/frameset.htm